At sea as in a theatre | Pelagos
An awareness campaign that does not show the damage but the wonder: the underwater world staged like a theatre performance.
How the idea started
The idea came from the need not to show the negative side and the consequences of our own bad behaviour.
An awareness campaign that shows the land world the wonders of the sea, a surreal atmosphere that helps the viewer imagine what lives underwater.
Crafting
To reach this feeling of total immersion in the underwater world I used ComfyUI, a powerful open source interface that runs artificial intelligence on the computer graphics card.
The creative process developed through two complementary phases: a text prompt to define the base concept and, straight after, a node system. That second approach gave me granular control over the whole workflow, letting me tune every single step of the generation to match the art direction of the project.
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