The Sound of Heinz
On the shelf every sauce looks identical: only the colour changes. What if the pack could be recognised by sound?
Year2025
CategoryAdvertising, Artificial Intelligence
SoftwarePhotoshop, Illustrator, Gemini
How the idea started
After I was given the brief I went to the supermarket to understand how the sauces were presented on the shelf and what tension there was to solve.
Staring at the long row of sauces I realised the only difference between them was the colour: the packs were absolutely identical.
How could I make life simpler for blind people without distorting the identity of Heinz? Through sound.
Motion